Proyecto
Project Alex
Cliente
Warner Bros
Año
2025
Winning the Stanley Cup is a lifetime achievement.
What comes after… is pure chaos.
This documentary focuses on the raw, unfiltered moments that followed the Capitals’ championship, when the ice was replaced by neon lights, locker rooms by nightclubs, and the trophy became part of everyday life.
Through rhythm, visual experimentation, and bold editing choices, we translated celebration into narrative.
Editing Approach
The edit was designed to feel fast, immersive, and emotional.
We combined:
• High-energy pacing inspired by social media culture
• Cinematic transitions between cities
• Raw phone footage mixed with broadcast material
• Intentional chaos to mirror the intensity of the celebration
Every cut was driven by movement, sound, and momentum, keeping the viewer inside the experience, not just watching it.
Art Direction & Visual Language
The Stanley Cup became the core visual symbol.
Inspired by the hockey puck, we built a graphic and conceptual language around circular motion, impacts, and transitions. From city fly-throughs to close-ups of the puck, the visual system reinforces the idea of momentum, once it starts, it doesn’t stop.
Color grading, motion blur, and sound design were carefully crafted to blur the line between reality and excess.
From Ice to City
The story travels with Ovi.
Las Vegas.
New York.
Washington D.C.
Each city transition was treated as a cinematic sequence, aerial movements, rapid descents, and panoramic shots that connect geography with emotion. The celebration wasn’t static. It moved. Fast.
Cultural Impact
This wasn’t just a sports moment, it was a viral one.
The edit integrates social media aesthetics, vertical footage, reposts, and on-screen chaos to reflect how the celebration exploded across platforms. What happened off the ice became as important as what happened on it.
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