Proyecto
KML
Cliente
Kamila
Año
2024
KML is a fashion brand born from the evolution of Kamila, reimagined to connect with a broader and younger audience. We developed a new brand identity that expanded its positioning beyond women’s fashion, introducing a bold visual language inspired by contemporary streetwear and urban culture.
A Brand Designed to Evolve
The identity was built around simplicity, confidence, and versatility. Minimal typography, graphic details, and a monochromatic visual system created a modern foundation capable of living across apparel, accessories, retail, and digital platforms while appealing to both female and male audiences.
More Than a New Identity, a New Direction
This rebranding was driven by strategy as much as aesthetics. Every decision was made to reposition KML within a more competitive and culturally relevant market, allowing the brand to expand its audience while preserving the recognition and equity built over the years.
Designed for the Next Generation of Fashion
KML now speaks to a wider community through a visual identity that feels bold, flexible, and unmistakably contemporary. The result is a brand prepared to grow beyond its original category and establish a stronger presence within today’s streetwear landscape.
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