Proyecto
Hand-Shakers
Cliente
Copu Media
Año
2024
Hand-Shakers is a digital networking platform created by COPU to connect entrepreneurs with top executives from the marketing and advertising industry. We designed the product experience, visual identity, and communication system behind an event built around meaningful business connections.
An Editorial System for High-Level Networking
Inspired by premium business magazines, the visual language was built around executive portraits, bold typography, and a sharp editorial tone. The handshake became the central concept, turning every key visual into an invitation to meet, connect, and create new opportunities.
A Platform Built to Organize Opportunity
The digital platform allowed entrepreneurs to book meetings with executives while giving leaders a clear view of their event schedules. Through UX, UI, branding, and strategic communication, Hand-Shakers became both the operational core of the event and its strongest visual expression.
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