Proyecto
Copu Pary 2026
Cliente
Copu Media
Año
2026
Copu Pary returned with a new visual universe inspired by the golden age of advertising. For this edition, we created a campaign that mixed vintage editorial aesthetics, classic commercial illustration, and the energy of a party made for Colombia’s marketing and advertising industry.
Mad Men Meets Perreo Culture
The concept reinterpreted old-school advertising through the language of modern nightlife. Retro illustrations, bold headlines, and industry-driven copy transformed familiar advertising codes into playful invitations, connecting brands, agencies, creatives, and sponsors through humor, music, and culture.
A Campaign Built for the Whole Industry
From OOH placements to digital assets and event communication, the visual system gave Copu Pary Vol. 3 a distinctive voice. Supported by Budweiser and Corona, the campaign turned advertising nostalgia into a contemporary celebration of briefs, meetings, music, and creative community.
Explorar proyecto en Behance
Visitar →
Casos recomendados
