Proyecto
Colsanitas Seguros
Cliente
Colsanitas
Año
2025
In collaboration with Havas, we redesigned the digital experience for Colsanitas Seguros, creating a modern platform for health insurance products aimed at both individuals and businesses. The project focused on simplifying complex information, improving usability, and delivering a more intuitive experience across every stage of the customer journey.
Designed for Clarity and Accessibility
The new interface was built around accessibility-first principles, combining high-contrast visuals, intuitive navigation, larger interactive elements, and a card-based content system aligned with WCAG 2.1 guidelines. Every design decision was made to ensure users of all ages could easily explore insurance products and services with confidence.
A Better Experience for Healthcare Decisions
Beyond a visual redesign, the project restructured the platform to reduce friction and improve decision-making. Through thoughtful UX, contemporary UI, and accessible design practices, the new experience helps users better understand health insurance while establishing a scalable digital foundation for one of Colombia’s leading healthcare providers.
Explorar proyecto en Behance
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