Proyecto
Copu Pary 2025
Cliente
Copu Media
Año
2025
Copu Pary is the first annual industry party created by COPU, a leading media platform in marketing and advertising. In partnership with Budweiser, the event brought together the creative industry for a night where mus ic, brand culture, and visual identity converged.
A Digital Icon for an Industry Celebration
The visual concept was built around a 3D humanoid interacting with a Budweiser can, designed as a symbolic figure representing the creative industry. The character became the central icon of the event, blending futuristic aesthetics with bold brand presence.
3D Illustration Brought to Life
We developed high-end CGI assets and animated sequences that gave motion and personality to the humanoid figure. Subtle movements, lighting, and texture work transformed the illustration into a living visual system used across digital and physical formats.
From Digital Art to City-Scale Impact
The CGI visuals were deployed across multiple touchpoints, including OOH, BTL pieces, agency installations, and digital screens. The same visual system powered the expectation campaign leading up to the event and became a key element throughout the night.
Designing Visual Culture Beyond the Screen
Copu Pary stands as a project where CGI, motion, and brand storytelling merged to create a recognizable visual language, one that extended beyond screens and became part of a cultural moment for the industry.
Designing Visual Culture Beyond the Screen
Copu Pary stands as a project where CGI, motion, and brand storytelling merged to create a recognizable visual language, one that extended beyond screens and became part of a cultural moment for the industry.
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