The most important business-roundtable of creatives industries
in Colombia.
2024
The most important business-roundtable of creatives industries in Colombia.
HandShakers is a business roundtable created by COPU, the largest media of Colombia’s advertising and marketing industry. This event meet up the most influent excecutives directors of the industry, willing to make deals with entrepreneurs.
We were called by Rodolfo and José, COPU’s excecutives directors.
They told us they had an idea: to meet up the creative leaders of all advertising agencies and companies in the country, but they didn’t know even how to name it.
So that’s when our work started.
We started by giving it a name: HandShakers cause that’s what the people it’s going to do there at the final negociation. Once the name was approbed, we started bulding the art direction and desinging the UX/UI for the website. Our challenge was to make a site where entrepreneurs could schedule a meeting with the excecutives.
For the first edition, more than 50 excecutives were invited and the event was sold out.
A lot of entrepreneurs wanted to make part of it, as well as excecutives directors.
That’s why, COPU decided to make a second edition, a third edition, a four edition…
They gave up the editions, and now they just do the event periodiclly with full assistance.
That’s a real example of how the design, creativity and technology can empower a project or idea to make even better. Take a look to our other projects to discover other amazing stories like this one.
