The biggest fintech in LATAM to make loans between people.
2024
Approbe is a fintech startup that makes it possible to lend money and to ask for a loan. They were financed by Google and were selected by Forbes as one of the most promising startups in Colombia for 2024. Approbe wanted to improve their platform’s UX/UI design, so they called us.
They wanted a fresh design, but also art direction and UX writing that were useful and functional to their business. The challenge was to capture the attention of users when they open the website and make them interact with the functionalities of the platform.
First thing we did was to make the new Approbe’s style, designing new buttons, layouts and UX copies for the interface. Then, we started to think in a new functionality to awake interest for people who wanted to ask for a loan; so, we created a loan simulator. We also worked in this AI generated illustrations with Midjourney to match the website’s UI style and getting closer to its costumer.
The result was a simple and sophisticated website where people could easily find all the information they needed for lending money or asking for it. Check out our next project to see how we add value to our client’s business through technology and design.
